How Mobile Notaries Can Charge for Convenience
In our current society, convenience is like gold. Just think about how easy it is to order dinner using DoorDash or get groceries delivered straight to your door with Amazon Fresh. We're all about making life simpler and faster. Subscription services like Netflix and Spotify make accessing our favorite shows and music effortless whenever we want. And with apps like Uber and Lyft, getting around town has never been more convenient. We're willing to pay a little extra for these conveniences because they save us time and hassle. It's all about making life a little bit easier, one tap at a time.
So, considering that you and I are offering Mobile Notary Services, do you wonder how to put a price tag on the convenience you bring to your clients’ doorsteps? Let’s explore how to value your expertise and charge for the unparalleled convenience of mobile notary services.
Assess Your Unique Offering
Your mobile notary services aren’t just about notarizing documents; they're about delivering convenience directly to your clients. Consider the time and effort saved by bringing your services to their doorstep. Factor in travel time, fuel costs, and the flexibility you offer to accommodate their schedules. By understanding the value you provide, you can set your rates accordingly. A local notary colleague won’t leave the house for under $50. She has set flat rates for certain areas for her travel fee to accomplish this. In California, we can only charge up to $15 per notarization, so this travel fee she has set helps bring that appointment value up to a level that works for her.
Transparent Pricing Builds Trust
Transparency is key when pricing your mobile notary services. Clearly outline your rates and any additional fees upfront so clients know exactly what to expect. Break down your pricing structure to reflect your convenience and personalized service. By being upfront about costs, you build trust and demonstrate the value of your services. Sometimes, our clients have no clue what document they need notarized and, even more so, have no clear idea of how many notarizations are needed. Be sure when quoting, when there is some uncertainty on the job, that the client understands exactly what you charge per the notarized signature before booking the appointment.
Consider Your Market and Competition
Take a look at the market for mobile notary services in your area. Research what other notaries are charging and consider how your offerings stack up. Are you providing additional services or going the extra mile to ensure client satisfaction? Use this information to set competitive rates that reflect the value you bring to the table. Though this is an important tip, please keep in mind that your business needs to support you. I know of a notary who works in a very notary-impacted area, and her services are higher than everyone else's, but she still gets the largest amount of work. Value yourself and your services for you.
Value-Added Services Justify Higher Rates
Think beyond the basics of notarization and consider offering value-added services that justify higher rates. Whether it’s same-day appointments, after-hours availability, or specialized expertise, highlight the unique benefits clients receive by choosing your mobile notary services. By offering a premium experience, you can command premium rates. This is a game-changer for many mobile notaries. Offering emergency notary services means you can book her services no matter what time, day, or night, but emergency notary services go for a much higher price. I will tell you that that portion of her services is nearly 40% of all of the different types of appointments she takes.
As mobile notaries, we have a unique opportunity to charge for the unparalleled convenience we bring to our clients. By assessing our unique offering, being transparent about pricing, considering our market and competition, and offering value-added services, we can effectively charge for the convenience of our mobile services. Let’s continue valuing our expertise and setting rates reflecting our services' worth.
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