Top 5 Ways to Improve Your Customer Reviews and Ratings

A potential client searches for notary services online, finds your business, and sees a slew of glowing five-star reviews. Instantly, they trust you. That’s the power of strong customer feedback—it can make or break your business. If your reviews and ratings could use a little boost, you’re in the right place. These five smart and attainable strategies will help you consistently earn positive reviews and build a stellar reputation.

1. Provide Outstanding Customer Service

The cornerstone of great reviews is exceptional service. Customers remember how you made them feel more than the specifics of the appointment. Be warm, professional, and attentive to their needs. Take time to explain the documents you’re notarizing if they’re unfamiliar, and answer any questions with patience and clarity. Creating a positive, memorable experience will encourage your clients to share their satisfaction online.

2. Ask for Reviews at the Right Time

Timing is everything when it comes to requesting feedback. The best moment to ask for a review is immediately after a successful appointment. Let your client know how much you value their feedback, and provide simple instructions on how to leave a review. For example, you can say, “If you had a great experience today, I’d love it if you could leave a review on [ chosen review platform]. It really helps small businesses like mine!” Don’t forget to follow up with a gentle reminder if they’ve expressed interest but haven’t posted yet.

3. Make Leaving a Review Simple

Eliminate barriers for your clients by making the review process as easy as possible. Provide direct links to your Google Business Profile, Yelp page, or any other review platform you use. Consider including these links in a thank-you email or text message following the appointment. The easier it is, the more likely your customers will follow through.

4. Handle Negative Reviews Gracefully

Even the best notaries occasionally receive less-than-perfect feedback. When this happens, take a deep breath and respond professionally. Thank the client for their input, address their concerns respectfully, and offer a solution if possible. For instance, you might say, “I’m sorry to hear about your experience. Customer satisfaction is my top priority, and I’d like to make things right. Could we discuss this further?” A thoughtful response can demonstrate your commitment to excellence and even turn a negative review into a positive outcome.

5. Showcase Your Reviews

Highlighting your best reviews encourages more clients to leave feedback and builds trust with new customers. Share your glowing testimonials on your website, social media, or marketing materials. Let your clients know that their words are valued and appreciated. This not only reinforces the importance of reviews but also keeps your stellar reputation front and center.

Building strong customer reviews and ratings doesn’t have to be daunting. By focusing on delivering exceptional service, making the review process easy, and handling feedback with grace, you’ll create a foundation for glowing testimonials. Consistent effort in these areas will elevate your business’s reputation and set you apart as a notary clients love to recommend.